1. What are the most important knowledge assets at Dirt Bikes? What functions and employee positions are responsible for creating, distributing, and using these knowledge assets? Are all of these assets explicit knowledge?
Dirt Bikes의 value chain은 inbound logistic으로 분석되었다. Inbound Logistic는 작업 통보, 작업 put-away, 입고, Cross-Docking을 자동적으로 시작, 관
distribution channels of vast areas while it would suffer from inefficient overlapping costs, and damages on the brand image due to lack of control on price issues.
Toyota
Can unify the brand under a single CI with a very simple distribution channel. Nevertheless, doing so would hinder DYK’s plans to position their cars as a high-end premium car.
Although Kia’s Entry Strategies very succes
Positioning
- Positioning strategy makes to establish present position firmly on customers’ mind.
① High Quality and Low Price: The concept of The Face Shop is naturalism. It tried to reduce packing fees and stages of distribution channel.
② Natural and Luxurious Atmosphere of Shop
- Design of the shop is based on plainly white color, besides, the source of products such as rose, lotus
Distribution Channels
At past, there was only one channel to purchase golf equipments; off-course shops. After activating e-commerce, some golf shops started to move to online space for many incentives such as reduction in operating costs. Often, price-sensitive consumers used online stores. After the appearance of online discounted stores, off-course shops improved their own existing merits p
trial, create buzz and give good impression while minimizing the cost.
For distribution, Oxford Toy already has good domestic channels. However, it needs a company online shopping mall to provide better accessibility for their collector-level toy items and individual bricks.
Finally, Oxford need to maintain growth to stay competitive against Lego Korea's success, and should keep investing.
be of normal size, 6cm*1.2, and much emphasis will be put on the simple, crystal packaging of the product, with the company’s logo on its transparent surface. The product should be priced at 15,000 won. In terms of choosing the right distribution channel, we came to the conclusion that the company should set up its own stores of its brand uniquely for the maintenance of its good reputation.
, Seafood를 찾는 사람들
⇒ 확대: 한국에 있는 모든 사람(미식가들), 외국인들까지 확대
②Enhanced Customer Awareness
☞ 특화된 맛과 분위기로 소비자들에게 와 볼만한 곳으로서 확고한 이미지 구축
③Repositioning
☞ 시간대별로 확고한 Target과 Positioning 구축
2. Analysis of Current Marketing Situation
distribution in agricultural products of big marts. Now we will focused on rice, among agricultural products vary. Big marts are at pivotal position in distribution of rice, because sales of big marts are increasing while distribution of traditional market is decreasing. Thus, importance of distribution channel is increasing as well as market share of retail phase. Market share of big marts expec
distribution channel
3. New features of watch phone-
Differentiation with Samsung and others
4. Image of luxury and high –end for target customers
5. Good market reaction in Europe 1. Product itself (need to be improved in some point ex)
2. Difficulty of predicting the potential customers
3. LG- Second brand image behind Samsung
(Opportunities) (Threats)
1. Fast growing market
positive growth rate is good. This means that the industry is not a having rapid growth but still it is one of profitable industry. Among the 5.73% of growth, Costco achieved 13.28% growth by increasing their profits $ 38.7 billions to $ 64.4 billions. Also, we could say Costco; one of the membership wholesalers is a small but profitable part of the retail industry. It will continuously grow and